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Reject Weakness. Embrace Greatness
Problem :
People are completely confused and inundated with health and fitness ideas. Not knowing where to start or trying multiple diets and failing miserably seem to be a recurring theme with most people. Men have become lazy and have bought into this idea of “happy wife, happy life.” Men are most happy when we are building things and surrounded by men who push us to the max. Testosterone in men is at an alltime low, we stopped competing we each and before we know it, weekly injections of testosterone for the rest of your life seems normal. How as men did we let this happen?
Vision :
Every person has the opportunity to push a little and to see what they are physically capable of. To become a beacon of light for men around the world to take back their most valued prize for a lifetime, their bodies.
Mission :
To create a movement of ambitious men and women around the world that are inspired and unashamed of being in phenomenal shape. Also, to remind them that a beautifully curated body is the ultimate status symbol around the world.
Built on Unshakable Standards. Fueled by Relentless Action
Client Obsessed - Use data metrics to improve the quality of the program.
Laser Focused - Live by the “3 minute Rule” you only have to be motivated for or inspired for 3 minutes.
Uncompromising Excellence - Respect is earned, not given. -.
Simplicity Wins - Done is better than perfect.
Be Methodical - Use data to navigate not emotions.
MAX Effort Only - Commit fully, work hard, keep goals at the top of mind and get what you want out of life.
Coaching Prices
Choose from a range of workouts for maximum muscle growth
Ended
249 US dollarsEnded
1,200 US dollarsEnded
2,400 US dollarsEnded
79 US dollars
Session Snapshots
Success Stories
I had tried every workout program out there, but nothing clicked until I found this movement. It wasn’t just about lifting weights—it was about becoming a man again. My energy, confidence, and drive are back. No more excuse
Name: Josh Mitchell
Age: 34
Occupation: Construction Project Manager
Location: Dallas, Texas
Education: B.S. in Civil Engineering – Texas A&M University
I used to think feeling sluggish and average was just part of getting older. This changed everything. I'm in the best shape of my life, and more importantly, I feel like a leader again—in my home, my business, and my community.
Name: Marcus Vega
Age: 29
Occupation: Firefighter
Location: Miami, Florida
Education: Associate Degree in Fire Science – Miami Dade College
I’ve trained with a lot of coaches, but this is different. It’s not just about how you look—it’s about who you become. The discipline, the confidence, the energy—I feel unstoppable.
Name: Brittany Rhodes
Age: 32
Occupation: Nurse Practitioner
Location: San Diego, California
Education: M.S. in Nursing – University of Southern California
What makes my Brand attractive to Men and Women?
The men who join my club aren’t satisfied with being average. People can say that they aren’t competitive and dismiss the desire to dominate, I 100% disagree. In every circle of friends we all have that one friend we are envious of… I’m looking to create men who are that Guy.
Women gravitate to me as a coach because of my raw dominance and no nonsense attitude. I’m not looking to be a BFF and talk about my feelings. I believe as a man that my leadership, protection and build dominance are why women will want to work with me. We are action takers, plain and simple.
The world needs a major reset. It starts with my program and having the ability to influence and direct those who feel lost, to the highest level they can achieve Spiritually, Mentally and Physically.
This is More Than Fitness, It’s a Revolution of Identity
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Goal: Our goal is to help reset the status quo regarding your health. By building functional muscles, burning fat, getting lean and being supremely confident in the only body you will ever have.
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Offer cost: $1499
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Clarity. Direction. Discipline. We Lead So You Can Rise
Looking in the mirror as a “has-been” athlete. They reminisce about their HS days or college days as something still attainable but haven;t found the time or inspiration to get over the hump.
Their girls left them for somebody hotter. Deep down they know that they allowed themselves to become soft and used family and relationships as an excuse.
They are hardcore combat sports fans, but secretly envy Men who can actually kick ass and protect themselves if need be. In their current shape, they are feared or respected or even viewed as a threat. This has to change.